Awareness and Trial Campaign:

Clif Kid Sampling

Challenge: Reach household shopping decision makers in new markets to Increase awareness of Clif Kid.

Result: Developed a multi pronged tactical plan to reach parents and kids, providing samples and generating awareness of the Clif Kid brand.

  • Rec Sports leagues: Built an integrated social/digital, sales and in person sampling campaign with local rec sports leagues to promote awareness and sales of Clif Kid products

  • Business partnerships: Connected with local businesses from kids clothing stores to used sporting good stores, Jump Parks and Rec centers to provide samples to patrons

  • Events: Partnered with kid specific events like obstacle course runs, Halloween Trick-or Treat events, 5ks and swim meets to increase branding and drive product trial.

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