Result: The Clif Klunker Crit served as one of the key marketing activations for the launch of two new products in the Clif Bar category. Attracting legendary athletes from the Boulder / Denver area as well as hundreds of spectators, the event went above and beyond expectations, garnering national reach, supporting the new product launch and increasing customer love and loyalty for the brand.

• Led the ideation and production of all programming for a local bike race selecting a location, managing an event production company and coordinating onsite vendors.

• Developed marketing materials and led all promotions to recruit riders and spectators, leading to 100 rider participants and 800+ spectators.

• Managed day of onsite logistics, assets and giveaways including custom t-shirts, Clif flavored ice cream and samples.