Terra Beaton | Founder

I love creating great memories for myself and those around me through the power of experiences. In my personnel life, this often involves outdoor activities and traveling but I’ve come to realize that simply having a great interaction on a totally ‘normal’ day can also create an unforgettable memory!

Meeting someone at the right time, in the right place and with the right product or service can resonate so deeply with a consumer that they become a customer for life. That is why I started TerraB Collective, as a way to help brands develop an activation and brand partnership strategy that focuses on the power of in person and partner marketing and systematically builds 360-marketing strategies around these activations!

My 12+ years at Clif Bar, one of the most successful CPG brands with a marketing focus on Brand Activation, Events and Grassroots Marketing leading to consumer loyalty that was off the charts has allowed me to deeply understand the power of in person marketing.

I’d love to help you develop a strategy to build deep customer relationships that deliver lasting love and loyalty for your brand!

Let’s work together!