Partnerships
Challenge: Develop partnerships for the Clif, Builder’s Luna and Clif Kid brands that align with company values, expand reach and increase brand trust and authenticity.
Result: Researched, cultivated and managed successful partnerships with an array of companies and organizations to support growth and awareness goals for each brand.
Luna Bar: Developed a relationship with Athleta stores, aligning with a brand that supports women’s health and wellness and reaches fitness enthusiasts.
Clif Kid: Created a partnership with regional I-9 soccer clubs to reach active kids and parents through digital and social messaging as well as onsite branding and sampling.
Clif Bar: Partnered with REI to reach new consumers through REI educational outdoor courses, reaching new outdoor enthusiasts with Clif Bars as they learned new outdoor skills
Builders Protein Bar: Reached fitness enthusiasts through gym partnerships leveraging on site branding and in person sampling opportunities to support growth goals.
