Sampling Strategy:

Luna Bar Campaigns

Challenge: Grow Brand Awareness of Luna Bar with 25-40 year old professional, active and health conscious women.

Result: Created opportunities to interact with women during their day to day and provide them with a much needed Luna Bar sample.

• Partnered with events like Yoga on the Rocks to bring the Luna Bar brand to life and create a memorable moment for consumers through impeccable customer service.

• Supported sampling efforts at Sundance providing Luna Bars to movie goers around select films.

• Strategized and led daily sampling efforts to develop short terms partnerships with fitness studios, beauty bars, and Athleisure brands.