Building authentic connections that drive Brand love and loyalty.

Let us help you define and implement an integrated experiential strategy that drives measurable results.

I have spent my career in the outdoor industry and CPG space building relationships that allow brands to showcase their unique benefits to consumers in an authentic and memorable way!

But how?

Finding the right moment in time to solve a problem. Showing up in the right place to support your consumer in their time of need. Understanding your product’s benefits and the unique needs of your consumer to ensure you’re there with the right product, at the right time, offering exactly what they need and want!

TerraB Collective can help you develop the right strategy to achieve your brand goals and we can’t wait to get started!

  • Field Marketing / Sampling Strategy Development

    Is it time for my brand to have a field marketing strategy? How do I build an effective field marketing program regardless of the size of my business? What is the best way to incorporate digital and social media into my in person marketing efforts?

    Defining a strategy will help effectively grow your brand and capitalize on the power of in person marketing.  We will advise you on the right path to take in order to optimize reach and your budget!

  • Partnership Management

    What do I want to achieve with my partnership marketing strategy? How do I find the right partner who will help grow my business but who also aligns with my values?

    Finding the right partner to grow your business can help reach a new and highly receptive audience. Creating mutually beneficial partnerships and building lasting partner relationships can help expand your reach, amplify your brand purpose and values and showcase the unique benefits of your product.

  • Grassroots Marketing

    How do I connect with and build an engaged community? What are the best tactics for quick and nimble in person activations?

    Building your brand starts with building your community. Developing a Grass Roots Marketing strategy and the tools to implement a nimble marketing campaign with local brand ambassadors can be one of the most effective ways to build brand awareness and loyalty!

  • Experiential Advisor

    Not quite ready to bring on a full time Experiential / Event Marketing Team but ready to start building authentic connections and activations that directly reach your consumer? Let us work with and advise your current team, providing our expertise in this critical marketing space to build out an effective program that you can implement. Not only will we help build an activation strategy but we will also help you to understand how to incorporate your social and digital strategy, leverage athlete and influencer campaigns and integrate sales initiatives.

How we work together

  • Meet

    Meet to get to know one another and to understand your business, goals and challenges.

  • Discover

    Discover your brand and your product’s unique value proposition. What are you looking to achieve through activations and partnerships? What resources can you currently leverage and what is your budget and timeframe?

  • Advise

    Advise on what the right next steps are to execute your activation strategy with a plan that supports current and future goals. The advisory period can continue for as long as you and your team need support in building out your vision!

  • Build

    Build the framework for your business to successfully execute your activation and partnership strategy!